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Who & Why Attend as a Buyer

ITB Asia is the optimum platform for the Asia travel trade industry. Regardless of MICE, Corporate or the Leisure sector, the exhibition is the solution for your business needs and professional development.

  • Connecting with the right suppliers – with over an array of 1,000+ exhibitors, we have what you need!
  • Access to top-notch conference programmes catering to your exact business & professional requirements – i.e. Destination Showcase, Travel Technology Showcase, Corporate Showcase and MICE Show Asia, etc.
  • Invitations to buyer-only networking/travel opportunities from key sponsors and exhibitors
  • Access to your personalised online diary to plan your meetings in advance

ITB Asia 2026 attracts buyers from across the Leisure, MICE, and Corporate travel sectors. The following sections highlight key visitor types and the benefits of attending, providing an at-a-glance view of the attendee mix.

MICE
Corporate
Leisure
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Titles of buyers include:

  • C-level executives
  • Corporate companies with incentive programmes
  • Destination management companies (outbound)
  • Event planners
  • Incentive/motivation houses
  • International associations
  • Meeting planners
  • Professional conference organisers (PCO)
  • Professional event organisers (PEO)
  • Travel agents

and more…

If you’re one of the above, register your interest today! 

Register as a Buyer
Why you should attend

Who AttendS

ITB Asia hosted buyers are classified as serious travel procurement professionals and their main purpose of attending ITB Asia would be to explore new business frontiers, sign deals, explore travel products/destination and negotiate pricing/packages with exhibitors. 

Hosted buyers are decision makers of the outbound market and they have significant track records in organising trip/events in several destinations outside of home country.